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Plump & Fill

Plumping lip liner

£16.00

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Coconut - Clear
Plump Juice

Plumping & hydrating lip oil

£18.00

Matte Plumping Primer

Plumping lip primer

£15.00

Matte Plumping Primer

A 3-in-1 plumping & mattifying lip primer | 2ml

Meet your matte lip BFF. Powered by MAXI-LIP™ for an instant plump and Vitamin E for nourishment, this clinically proven primer is your answer to a hydrated, primed and plumped up pout

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Meet your matte lip BFF. Powered by MAXI-LIP™ for an instant plump and Vitamin E for nourishment, this clinically proven primer is your answer to a hydrated, primed and plumped up pout

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Love matte lips but hate how dry they leave your pout? You need our bestselling 3-in1 hydrating and plumping primer. 

Packed with Vitamin E to lock in moisture, clinically proven MAXI-LIP™ to boost collagen levels and Vanillyl Butyl Ether to increase circulation, this primer delivers a slight tingle for an instant plump while supporting long-term fullness.

Think of it as skincare for your lips but with extra volume and a matte finish that stays put all day. 

Ingredients

MAXI-LIP™: Clinically proven to boost collagen & increase lip volume

Vanillyl Butyl Ether: Naturally enhances circulation for an instant fuller pout

Vitamin E: Hydrates & protects against dryness

All Ingredients:
Ricinus Communis (Castor) Seed Oil, Aluminum Starch Octenylsuccinate, Synthetic Beeswax, Ozokerite, Cetyl Alcohol, Vitis Vinifera (Grape) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Capsicum Annuum Fruit Extract, Vanillyl Butyl Ether, Tocopheryl Acetate (Vitamin E Acetate), Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Palmitoyl Tripeptide-1, Aroma (Flavour), Anise Alcohol, Benzyl Benzoate.

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Plump Fix + Plump Juice
TRIED, TESTED, OBSESSED
Why we love it

3-IN-1 POWER
Primes, hydrates & delivers extra plump

LONG-LASTING HYDRATION
Locks in moisture to keep lips smooth & soft 

CLINICALLY PROVEN
Real results from real people

BOOSTS COLLAGEN PRODUCTION
For instant & long-term fullness

VIRAL FOR A REASON

100% VEGAN
CRUELTY-FREE
CLINICALLY PROVEN
CERTIFIED CLEAN
DERMATOLOGIST APPROVED
FRAGRANCE-FREE
100% NATURAL

FAQS

It plumps while it primes. Powered by MAXI-LIP™, this formula boosts collagen production for instant and long-term fullness. Unlike other primers, it hydrates, smooths fine lines and keeps your matte lip flawless without the dryness.

Yes! It locks in moisture, smooths fine lines and keeps your matte lip looking fresh all day.

Yes, it contains Vanillyl Butyl Ether to boost circulation and give you that instant plump effect.

Absolutely. Think of it as skincare for your lips. It’s hydrating, smoothing and gives you a naturally plumped look.